Innovation and Creativity of MSMEs During the Pandemic

Abstract

Currently, the world is experiencing the Covid-19 pandemic, including Indonesia. Therefore, efforts to prevent the spread of the virus require the public to remain silent and limit activities. It is undeniable that these efforts have an impact on economic instability, including Micro, Small and Medium Enterprises (MSMEs) in Bekasi Regency. MSMEs are also part of the economy that must have competitive advantages to increase innovation. In the current economy, advantages are largely determined by innovation and creativity. For this reason, creativity-based innovation is needed so that MSMEs in Bekasi Regency can continue to survive and develop during the Covid-19 pandemic with long-term resilience. This study uses a literature review method, where the data obtained are compiled and analyzed using a descriptive approach to draw conclusions from the literature study. The data were collected from various sources, namely library research, by reviewing books, literature, theories, articles, and internet-based notes relevant to the topic. The results of this study indicate that innovation also requires motivation and creativity in individuals in order to achieve goals, as well as identify forms of innovation and creativity that can be applied by MSMEs during the pandemic, which can help broaden the perspective of MSME actors in Bekasi Regency to make changes in order to survive in the future.