SWOT Implementation in Business Development for KUB Members

Abstract

Kelompok Usaha Bersama Srikandi (Srikandi Join Venture Group) in Cepiring District, Kendal Regency, has been established for more than five years and consists of several entrepreneurs who have different skills in producing and selling their products. Most members of KUB Srikandi, in running their businesses, apply minimal knowledge in developing their businesses to meet current needs and conditions, where similar products to those produced by KUB Srikandi members are increasing in number. This study uses qualitative analysis techniques and SWOT analysis. The research applies a qualitative approach combined with SWOT analysis to identify the strategies used in the business development of KUB Srikandi members. Based on the IFAS–EFAS diagram, it can be concluded that the business activities of KUB Srikandi members are in the first quadrant (I), which indicates a strong position with good opportunities for development. The strategy that can be implemented is to utilize the strengths within the businesses of KUB Srikandi members. Considering that these businesses face significant market opportunities, KUB Srikandi members need to optimize their productivity in order to further develop and compete effectively.