The Influence of Store Atmosphere, Electronic Word-of-Mouth, and Product Quality on Repurchase Intention

Abstract

The purpose of this study is to analyze the influence of Store Atmosphere, Electronic Word of Mouth, and Product Quality on Repurchase Intention. The population in this study consists of visitors to Jubile Cozy Coffee, while the sample comprises 100 visitors selected randomly during the research period. The data were analyzed using multiple linear regression analysis. The results demonstrate that Store Atmosphere, Electronic Word of Mouth, and Product Quality each have a significant positive effect on repurchase intention. Furthermore, these factors are proven to enhance consumers’ willingness to repurchase products at Jubile Cozy Coffee, indicating that a comfortable store environment, positive online recommendations, and high product quality play important roles in encouraging repeat purchasing behavior among customers.