The Impact Of Digital Service And Innovative Work Behavior On Employee Performance : The Mediating Role Of Job Satisfaction

Abstract

This study investigates the impact of Digital Service and Innovative Work Behavior on Employee Performance, with Job Satisfaction serving as a mediating variable. The research aims to examine the influence of Digital Service and Innovative Work Behavior on Job Satisfaction and Employee Performance, as well as the mediating role of Job Satisfaction in the relationships between these variables. Using a quantitative approach, data were collected through questionnaires distributed to 200 respondents. The study proposes that Digital Service and Innovative Work Behavior positively influence Job Satisfaction and Employee Performance, while Job Satisfaction mediates the relationship between Digital Service, Innovative Work Behavior, and Employee Performance. The findings are expected to provide valuable insights into the interconnected roles of digital services, innovative work behavior, and job satisfaction in enhancing overall employee performance.