The Effect of Destination Image, Memorable Tourist Experience, and Green Value Co-Creation on Gen Z’s Revisit Intention

Abstract

This study aims to analyze the influence of destination image, memorable tourist experience, and green value co-creation on tourists’ revisit intention at Skoter Hill, Dieng Banjarnegara. Destination image plays an important role in shaping tourists’ perceptions of a destination, while memorable experiences contribute to their intention to revisit. Additionally, tourists’ involvement in green value co-creation, which emphasizes environmentally sustainable practices, is expected to strengthen revisit intention. This study employs a survey method by distributing questionnaires to tourists who have previously visited Skoter Hill, and the collected data are analyzed using multiple regression analysis to examine the relationships among the variables. The results of this study are expected to provide valuable insights for destination managers in enhancing tourist attraction and loyalty through strengthening destination image, creating memorable tourist experiences, improving accessibility, and encouraging tourist participation in sustainable value creation.