Uncovering the Success in Sustaining a Bakery Business: The Case of The Vos Bakery in Tusam Banyumanik

Abstract

This research aims to identify the factors that enable The Vos Bakery to survive amid intense business competition. The study employs a qualitative research method with a case study design. Informants were selected using a purposive sampling technique based on specific considerations, consisting of the owner, employees, and customers of The Vos Bakery. Data were collected through interviews, observation, and documentation, while data analysis was conducted using triangulation techniques. The results show that several key factors contribute to the sustainability of The Vos Bakery, including confidence in facing competition, willingness to take risks, hard work and patience, strategic location, consistent product quality, and affordable pricing.