Implementation of Knowledge Management Strategies and Differentiation in an Effort to Create Competitive Advantage at Sekolah Musik Indonesia

Abstract

This study aims to determine strategies for building competitive advantage in a music course company through a resource-based theory approach, knowledge management, and differentiation strategies at PT SMI. This study employs a qualitative method with a case study approach. The results indicate that the development of competitive advantage requires the implementation of differentiation and knowledge management strategies. Through differentiation, PT SMI is able to create unique value that distinguishes it from competitors, thereby strengthening its competitive advantage and sustaining its position in the market.