Vol. 13 No. 1 (2025): MAGISMA: Journal of Economics and Business

Published: 2025-01-31

Articles

Customer Satisfaction Analysis Through Review Sentiment Using the Naive Bayes Algorithm

Muhamad Arsadhana, Bahtiar Efendi, M. Trihudiyatmanto (Author)

1-8
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Self-Control as a Mediating Variable in the Effect of Electronic Money Usage, Lifestyle, and Conformity on the Consumptive Behavior of Generation Z in Depok City

Shofiyyatun Nabila, M. Trihudiyatmanto, Bahtiar Efendi (Author)

9-20
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The Dark Side of the Broom Craft SMEs in Purbalingga: A Strategy for Leveraging Innovation Capability to Achieve Competitive Advantage

Calista Humairo, Eni Candra Nurhayati, Bahtiar Efendi (Author)

21-28
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Analysis of the Effect of Digital Marketing, Market Orientation, and Green Product Innovation on Marketing Performance of Culinary SMEs in Wonosobo Regency

Aditia Lade Ali Salobar, Bahtiar Efendi, Muhamad Asif Maulana Akbar (Author)

29-36
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The Effect of Good Corporate Governance, Profitability, and Firm Size on Firm Value

Misbach Fuady, Riskin Hidayat, Rosita Rosita, Heri Susanto (Author)

37-47
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Analysis Of MSME Customer Perception Through Sentiment Reviews Using K-Means Clustering

Sri Wulandari, M. Trihudiyatmanto, Bahtiar Efendi (Author)

48-55
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Analysis of the Effect of Leadership Styles, Work Environment, and Organizational Culture on Organizational Commitment Through Work Motivation as a Mediating Variable

Diyan Adi Pratama, Santi Suciningtyas, Diah Wuriah Ningsih (Author)

56-65
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Workload and Human Resource Needs Analysis in the Business Activities of the Fruit and Vegetable Supplier “Cahaya Buah” Semarang Using the Full Time Equivalent (FTE) Method

Endah Sulistyowati, Fitri Lukiastuti, Rieke Retnosary (Author)

66-84
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The Effect of Career Development and Work-Life Balance on Turnover Intention with Employee Engagement as an Intervening Variable at PT. Millennium Elektrik Indonesia

Septiana Rochmawati, Adijati Utaminingsih, Hardani Widhiastuti (Author)

85-97
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The Effect of Overconfidence and Representativeness on Investment Decisions of Capital Market Investors with Financial Literacy as a Moderating Variable

Luhur Nurhardika, Kesi Widjajanti, Dian Indriana (Author)

98-110
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