Vol. 13 No. 1 (2025): MAGISMA: Journal of Economics and Business

Journal Vol. 13 No. 1
MAGISMA : Journal of Economics and Business menerbitkan artikel-artikel hasil penelitian ilmiah di bidang Ekonomi, Perbankan, Manajemen, Bisns, dan Akuntansi. Setelah melalui proses penelaahan (peer review) dan seleksi yang ketat, sebanyak 10 artikel dinyatakan diterima untuk dipublikasikan pada edisi ini. Edisi ini secara resmi diterbitkan secara daring pada 31 Januari 2025.

Artikel-artikel yang diterbitkan merupakan karya 31 akademisi dan peneliti yang berasal dari institusi dari Universitas Sains Al-Qur’an, Universitas Sarjanawiyata Tamansiswa, Universitas Islam Indonesia, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Institut Teknologi dan Bisnis Adias, Universitas BPD, Universitas Buana Perjuangan Karawang, Universitas Semarang.

Dewan editor menyampaikan penghargaan dan terima kasih yang sebesar-besarnya kepada seluruh penulis, mitra bestari (reviewers), serta anggota tim editorial atas kontribusi ilmiah dan dedikasi mereka dalam menjaga kualitas serta integritas publikasi ini.

Kami berharap berbagai penelitian yang dipublikasikan dalam edisi ini dapat memberikan kontribusi yang signifikan bagi pengembangan ilmu pengetahuan, penguatan publikasi ademik di bidang Ekonomi, Perbankan, Manajemen, Bisns, dan Akuntansi serta disiplin ilmu terkait.

Published: 2025-01-31

Articles

Customer Satisfaction Analysis Through Review Sentiment Using the Naive Bayes Algorithm

Muhamad Arsadhana, Bahtiar Efendi, M. Trihudiyatmanto (Author)

1-8
- PDF
Self-Control as a Mediating Variable in the Effect of Electronic Money Usage, Lifestyle, and Conformity on the Consumptive Behavior of Generation Z in Depok City

Shofiyyatun Nabila, M. Trihudiyatmanto, Bahtiar Efendi (Author)

9-20
- PDF
The Dark Side of the Broom Craft SMEs in Purbalingga: A Strategy for Leveraging Innovation Capability to Achieve Competitive Advantage

Calista Humairo, Eni Candra Nurhayati, Bahtiar Efendi (Author)

21-28
- PDF
Analysis of the Effect of Digital Marketing, Market Orientation, and Green Product Innovation on Marketing Performance of Culinary SMEs in Wonosobo Regency

Aditia Lade Ali Salobar, Bahtiar Efendi, Muhamad Asif Maulana Akbar (Author)

29-36
- PDF
The Effect of Good Corporate Governance, Profitability, and Firm Size on Firm Value

Misbach Fuady, Riskin Hidayat, Rosita Rosita, Heri Susanto (Author)

37-47
- PDF
Analysis Of MSME Customer Perception Through Sentiment Reviews Using K-Means Clustering

Sri Wulandari, M. Trihudiyatmanto, Bahtiar Efendi (Author)

48-55
- PDF
Analysis of the Effect of Leadership Styles, Work Environment, and Organizational Culture on Organizational Commitment Through Work Motivation as a Mediating Variable

Diyan Adi Pratama, Santi Suciningtyas, Diah Wuriah Ningsih (Author)

56-65
- PDF
Workload and Human Resource Needs Analysis in the Business Activities of the Fruit and Vegetable Supplier “Cahaya Buah” Semarang Using the Full Time Equivalent (FTE) Method

Endah Sulistyowati, Fitri Lukiastuti, Rieke Retnosary (Author)

66-84
- PDF
The Effect of Career Development and Work-Life Balance on Turnover Intention with Employee Engagement as an Intervening Variable at PT. Millennium Elektrik Indonesia

Septiana Rochmawati, Adijati Utaminingsih, Hardani Widhiastuti (Author)

85-97
- PDF
The Effect of Overconfidence and Representativeness on Investment Decisions of Capital Market Investors with Financial Literacy as a Moderating Variable

Luhur Nurhardika, Kesi Widjajanti, Dian Indriana (Author)

98-110
- PDF

Vol. 13 No. 1 (2025): MAGISMA: Journal of Economics and Business

Articles

Customer Satisfaction Analysis Through Review Sentiment Using the Naive Bayes Algorithm

Self-Control as a Mediating Variable in the Effect of Electronic Money Usage, Lifestyle, and Conformity on the Consumptive Behavior of Generation Z in Depok City

The Dark Side of the Broom Craft SMEs in Purbalingga: A Strategy for Leveraging Innovation Capability to Achieve Competitive Advantage

Analysis of the Effect of Digital Marketing, Market Orientation, and Green Product Innovation on Marketing Performance of Culinary SMEs in Wonosobo Regency

The Effect of Good Corporate Governance, Profitability, and Firm Size on Firm Value

Analysis Of MSME Customer Perception Through Sentiment Reviews Using K-Means Clustering

Analysis of the Effect of Leadership Styles, Work Environment, and Organizational Culture on Organizational Commitment Through Work Motivation as a Mediating Variable

Workload and Human Resource Needs Analysis in the Business Activities of the Fruit and Vegetable Supplier “Cahaya Buah” Semarang Using the Full Time Equivalent (FTE) Method

The Effect of Career Development and Work-Life Balance on Turnover Intention with Employee Engagement as an Intervening Variable at PT. Millennium Elektrik Indonesia

The Effect of Overconfidence and Representativeness on Investment Decisions of Capital Market Investors with Financial Literacy as a Moderating Variable

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